SELLER REPRESENTATION · BAREFOOT REALTY & INVESTMENTS LLC
Waterfront listings don't sell themselves.
The ones that sit were priced wrong
or marketed to the wrong buyers.
South Florida waterfront buyers are not general real estate buyers. They are boaters. They have specific vessels, specific draft requirements, specific waterways. Marketing a waterfront listing correctly means reaching that pool — not the ZIP code.
WHY WATERFRONT IS DIFFERENT
The Buyer Profile
A $3M Intracoastal buyer with a 50-foot Hatteras eliminates 80% of available listings based on dock depth alone. He is not browsing Zillow. He is working with a broker who knows which docks can handle his boat. That is the buyer you need to reach.
The Pricing Problem
Waterfront properties that rely on ZIP code medians are systematically underpriced or overpriced. The correct number comes from dock configuration, seawall age, waterway type, bridge clearance, and comparable transactions that actually account for these variables.
The Marketing Gap
Most agents list waterfront homes the same way they list inland homes. MLS, photos, open house. Boater buyers are not walking open houses. They are searching by draft, clearance, and waterway. The listing has to speak their language.
HOW A BAREFOOT REALTY LISTING WORKS
Five stages. No shortcuts.
Pre-Listing Assessment
Before we price, we walk the dock. Seawall condition, dock age, lift capacity, access depth, bridge clearances on the route to open water. Hoadley Construction is available for pre-listing structural review if the numbers are material. You price from a position of knowledge, not assumption.
Comparable Sales Analysis
Not ZIP code medians. Waterfront-specific comps: properties with similar dock configuration, waterway access, seawall condition, and vessel compatibility. The number we arrive at is defensible against a sophisticated buyer's agent.
BeachesMLS + Targeted Outreach
Your listing goes on BeachesMLS with full nautical data — depth, clearance, waterway type, dock specs. Simultaneously, Benjamin contacts qualified buyers already registered in the VOW database who match your dock profile. The right buyer often knows about your property before it's been live 48 hours.
Negotiation from Complete Information
Benjamin's fiduciary duty runs entirely to you. Your motivation, your timeline, your floor — none of that reaches the buyer's agent. Every counteroffer is made from a position of informational advantage.
Inspection, Appraisal, and Close
Waterfront transactions have inspection points that inland transactions don't. Seawall inspections, dock permits, navigability verification, flood insurance, lender appraisal on waterfront premiums. Benjamin has navigated all of them. He stays in the transaction until keys are handed.
EXCLUSIVE RIGHT TO SELL · WHAT THIS MEANS
Full commitment.
Full fiduciary protection.
Barefoot Realty accepts only Exclusive Right to Sell listing agreements. This means Benjamin's full effort — pricing strategy, marketing, buyer relationships, fiduciary duty — is committed to your outcome from the day the agreement is signed, regardless of where the buyer comes from. Including if you find them yourself.
This is not the structure most agents prefer. It is the only structure that produces results worth talking about.
WHAT'S INCLUDED
Full BeachesMLS VOW exposure with nautical data populated
Targeted outreach to qualified buyers already in Benjamin's database
Pre-listing assessment coordinated with Hoadley Construction
Waterfront-specific comparable sales analysis (not ZIP medians)
Single agent fiduciary — loyalty, confidentiality, disclosure run entirely to you
Negotiation strategy built on complete information
Inspection and appraisal coordination through close
Questions first? (561) 676-6659 · benjamin@saltwaterestates.com
TOOLS FOR SELLERS
Know where you stand
before the conversation.
Market Timing Analysis
Five questions. Two minutes. Benjamin's read on whether now is the right window for your waterfront property — based on inventory levels, recent dock premium trends, and buyer activity in your specific market.
Take the Quiz →Waterfront Valuation
Request a waterfront-specific comparable sales analysis. Not an AVM. A real review of what moved, what sat, and what your dock configuration adds to the number.
Request Valuation →Pre-Listing Seller Guide
What to address before you price. Seawall, dock, permits, flood insurance, and the disclosures that will come up regardless. Download it before your first conversation with any broker.
Download the Guide →Barefoot Realty & Investments LLC · FL BK3222885 · Benjamin Hoadley, Licensed Florida Real Estate Agent since 2009, Broker since 2017. Exclusive Right to Sell listing agreements only. All clients receive and sign the appropriate Florida Realtors® disclosure forms prior to commencement of services. Equal Housing Opportunity.